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There’s no one-size-fits-all answer to this question. The ideal update frequency depends on several factors:

• Your Industry: Fast-moving industries like technology or fashion might require more frequent updates.
• Content Type: Blog posts and news articles benefit from regular updates to stay relevant. Static pages like “About Us” or “Contact” may only need updates occasionally.
• Target Audience: Consider how often your audience expects new information. If you cater to tech enthusiasts, weekly updates may be appreciated. In contrast, a local restaurant might only need menu updates seasonally.
• Maintaining Freshness: Regular updates signal to search engines that your website is active and relevant, potentially boosting your ranking.
• Building Trust: Fresh content shows your audience you’re invested in keeping them informed and engaged. Outdated information undermines trust.
• Optimising for User Intent: By updating content with relevant keywords and addressing user pain points, you attract more qualified traffic.

Here’s a general guideline:

• Blog Posts & News: Aim for weekly or bi-weekly updates.
• Product Pages & Services: Update as needed for new offerings or changes.
• Static Pages: Review and update contact information, company details, or policies quarterly or as needed.

Remember: Consistent, high-quality updates are more impactful than frequent, low-value content. The key is to strike a balance between keeping your site fresh and delivering value to your audience.

Tip: Utilise website analytics to track user behavior and identify content that needs refreshing or removal.